Session 1
How to write for a Distracted Digital Audience
Vikki Maver, Refresh Marketing
Today’s online audiences are impatient and ruthless. They have zero tolerance for boring, robotic and copycat content. Content that’s punchy, original and engaging, on the other hand, will seize attention, hold interest and inspire action.
In this presentation, Vikki shares her insider secrets on how to write content that will elevate your brand – and delight your online visitors. She shows you how to:
- Understand the online audience ‘mindset’
- Create content that’s consistent and brand-aligned
- Inject humanity and authenticity into your writing
- Elicit a response – and inspire action
Imagine it now: content that people actually want to read. Content that gets results.
Advocacy in Admissions and Marketing
Margo Bastow, Director of Community Relations, Santa Maria College, Perth
Details coming soon...
Alumnly in action
JWAM
Details coming soon...
Session 2
The Lure of the Shiny: Understanding the Digital Marker's dilemma
Meg Coffey, Founder, Coffey and Tea
Details coming soon...
Enquiry Tracker - User Workshop: Enquiry to Enrolment - An Exemplar Journey
Greg Campitelli, Director, Enquiry Tracker
Join Greg as he presents the keys to providing an exemplar enquiry to enrolment journey. This highly interactive session will include a demonstration of the Enquiry Tracker solution now used by over 500 schools. The session will also showcase the 10 Best Practice Reports that Admissions and Marketing Managers can utilise for Principals and Business Managers.
Whether you are an existing Enquiry Tracker customer or simply intrigued to learn more about how software is revolutionising the enrolment journey, this session will be an invaluable opportunity to discover and share your thoughts.
Funnel: User Workshop
Hayley Knight, Senior Customer Success Manager, Digistorm
Details coming soon...
Session 3
Marketing your School in Social, Search and AI Chat
Sue Ellson, Consultant
How can you ensure that your school appears in all three online channels – social media, search engine results pages and generative AI chat results without paying for sponsored content?
Whilst only 16% of internet users are actively using chat for gathering information, the numbers are steadily increasing. Other users are still using social media and search engines, so you need to ensure that your school’s online marketing strategy maintains a presence in all three channels – for your location, school name and primary keywords. How can you be found in both databases and datasets? How can you increase the probability of your content being indexed or scraped? Which search engine optimisation techniques are standing the test of time?
The Legal Labrinth: Navigating Legal Issues in Enrolments
David Scanlan, Director of People and Culture, St Hilda’s Anglican School for Girls
Details coming soon...
Engagement with History: Digital spaces, connection and participation
Kellie Hasluck, Director of School Development and Philanthropy, St Hilda's Anglican School for Girls
The St Hilda's award-winning Heritage Centre was a three vision that brought the school's digital catalogue to the community. The Heritage Centre now welcomes hundreds of visitors to the school and is a key aspect of its community and philanthropy building strategy.
This session shares the journey of conceptualisation to realisation of this project including aspects such as the preparing the business case, fundraising, curation, project management and launch. It will also provide an overview of the digitisation process and how this is managed at St Hilda's.
