Meet the presenters
Session 1
Vikki Maver
Founder, Refresh Marketing and Communications Skills Academy
How to Write for a Distracted Digital Audience
Vikki Maver is the Founder of two businesses: Refresh Marketing (RM), Australia’s longest-running copywriting agency – and Communication Skills Academy (CSA), a corporate communications training business.
With tertiary qualifications in psychology and marketing, Vikki was a senior marketer in the corporate world for over a decade before embarking on her entrepreneurship journey in 2003. Vikki and her team have developed a deep understanding of – and written extensively for – clients across the education sector.
Meanwhile, Vikki has been the writing skills trainer of choice for countless leading Australian educators, including Monash, Deakin, Swinburne, Holmesglen, the College of Law and the Judicial College of Victoria.
Nathan Wood
CEO, Alumnly
Alumnly in action - Building Thriving Alumni Networks: Real Tactics and Metrics for Success
Nathan is a passionate professional providing digital technology solutions for the education sector. With over 25 years in the industry, he has a wealth of knowledge and a proven track record of delivering award-winning solutions for education providers. He is well-respected within the industry, having successfully completed hundreds of projects. Nathan's goal is to provide high-quality solutions at an affordable cost, making it accessible to a wide range of education providers. His dedication to this mission is what sets him apart from others in the field and makes him a trusted advisor to his clients.
Prashaant Anand
CIO, Alumnly
Alumnly in action - Building Thriving Alumni Networks: Real Tactics and Metrics for Success
Prashaant is a highly experienced professional with over 20 years in delivering successful digital technology and business solutions for his clients. His ability to understand his clients' business and requirements has enabled him to deliver superior solutions and exceptional service. He has a wide range of experience and expertise across multiple industries including government, legal, insurance, finance and education. He has a strong commitment to the education sector and is dedicated to providing award-winning solutions with a focus on return on investments for his clients. Prashaant is also known for his people-oriented approach who enjoys meeting people and helping them achieve success with their business.
Margo Bastow
Director of Community Relations, Santa Maria College
Advocacy in Admissions and Marketing
Margo Bastow has over two decades of experience shaping vibrant communities in education. As Director of Community Relations at Santa Maria College in Perth, she leads stakeholder engagement, marketing, admissions, alumni relations, and fundraising. Her career also spans roles with top brands like Sheraton, Accor, and P&O, where she honed her skills in branding, budgeting, and crisis communication. Margo is a Certified Practising Marketer and a Graduate of the Australian Institute of Company Directors. She’s known for her strategic vision and commitment to creating lasting change in school marketing, making her a dynamic and influential leader in her field.
Session 2
Meg Coffey
Founder, Coffey and Tea
The Lure of the Shiny: Understanding the Digital Marketer’s dilemma
Hailing from Texas and now proudly based in Australia. Known as the 'Texstralian,' Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.
As the founder of State of Social, Australia's largest social media conference, Meg is dedicated to keeping businesses ahead of the curve. Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results.
Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders and a finalist for Campaign Brief's prestigious Ad Person of the Year award.
Greg Campitelli
Co-founder, Enquiry Tracker
Enquiry Tracker User Workshop
With over 40 years experience in the education and not for profit sector, Greg has built a career in providing admissions, marketing and philanthropic advice.
Greg is co-founder of Enquiry Tracker; and Director of Catholic Schools Guide, Campitelli Consultancy and Elite Sports Philanthropy. He is a qualified teacher and has worked with many Catholic schools in Australia. Greg hosts a globally syndicated program called Beyond Education on Ticker News.
Hayley Knight
Senior Customer Success Manager, Digistorm
Funnel - User Workshop
As a Senior Digistorm Customer Success Manager, Hayley is passionate about helping schools harness technology to enhance efficiency. This passion is backed up by plenty of real-world experience and a wealth of knowledge on all things EdTech and school success. Not least of all, five full years with Digistorm!
Outside of work, you can catch her enjoying the Gold Coast’s outdoors, cherishing moments with friends, family and her beloved 3-year-old golden retriever, Finn.
Session 3
Sue Ellson
Consultant
Marketing your School in Social, Search and AI Chat
Sue Ellson (GK BBus MPC PCDAA ASA WV SPN MEdPlus AWS) is an Independent LinkedIn Specialist, author, educator, practitioner and consultant. She is also a gigster, a person who uses technology to attract aligned gigs and former banker. Sue provides teaching, training, speaking and consulting services to individuals, small, medium and large businesses, corporates, schools, universities, associations and government in Australia and overseas.
She is the author of five non-fiction books on the topics of LinkedIn, Careers, Business, Hyper Local Marketing and Gigsters and her next two books will be poetry books. Since completing her university studies, she has been attending up to four events every week to keep herself up to date.
Sue is also the Founder of Newcomers Network. After hours, Sue enjoys catching up with family and friends, walking and dancing.
Kellie Hasluck
Director of School Development and Philanthropy, St Hilda's Anglican School for Girls
Engagement with History: Digital spaces, connection and participation
Kellie Hasluck has specialised in communications and partnership building for over 30 years. After spending 25 years in communications and marketing consulting including founding one of WA's most successful corporate communications consultancies, she moved into the education sector, heading up St Hilda's school development team. In her first three years, she raised over $3 million dollars for a range of capital projects including the school's Heritage Centre and its globally recognised ESSTEAM entrepreneurship program and studio learning space.
Kellie has sat on various boards including the Ability Centre and the State Library Foundation. She has also volunteered her time supporting career growth for young people entering industry through Mission Australia, the Public Relations Institute of Australia and through the University of Western Australia.
David Scanlan
Director of People and Culture, St Hilda's Anglican School for Girls
The Legal Labrinth: Navigating Legal Issues in Enrolments
David joined St Hilda’s in 2020 as the Director of People & Culture. In this role he drives the people development, cultural direction, talent acquisition and compliance functions of the School.
Prior to joining St Hilda’s, David worked in private practice as lawyer. He spent much of his career at international law firm Ashurst in their Perth Employment and Industrial Relations team, starting there as a graduate and leaving as a Senior Associate. Immediately before joining St Hilda’s, he worked as Special Counsel at Bartlett Workplace Lawyers and Consultants, heading up its Perth office. He has broad commercial legal experience, primarily in industrial relations, general employment, occupational health and safety, privacy, matters relating to discrimination, harassment and workplace bullying as well as various other commercial areas.
David also spent several years working in the not-for-profit sector as the Employee Relations Manager at St John Ambulance WA. In this role, David was responsible for providing strategic advice and guidance to the organisation on all employee relations and human resources issues. This included employee engagement issues, leadership training, change management, enterprise agreement negotiations, recruitment and managing performance and disciplinary issues. Given David’s legal background, he was also involved in managing the organisation’s needs regarding legal and compliance matters
