Conference Resources
What Can AI Do Today?
Julian Moore, Strategic Management Solutions - KEYNOTE SPEAKER
Live on stage Julian showcased the latest AI tools that are shaping our world right now.
2024 Conference - Julian Moore - Handy AI Tools List
How to write for a Distracted Digital Audience
Vikki Maver, Refresh Marketing
Today’s online audiences are impatient and ruthless. They have zero tolerance for boring, robotic and copycat content. Content that’s punchy, original and engaging, on the other hand, will seize attention, hold interest and inspire action. In this presentation, Vikki shares her insider secrets on how to write content that will elevate your brand – and delight your online visitors.
2024 Conference - Vikki Maver - Write for a digitally distracted audience
Bridging Marketing & Admissions: Creating a Seamless Customer Journey
Margo Bastow, Director of Community Relations, Santa Maria College, Perth
Discover how marketing and admissions can work together to create a seamless, engaging experience throughout the entire customer journey.
2024 Conference - Margo Bastow - Advocacy in Admissions & Marketing
The Lure of the Shiny: Understanding the Digital Marker's dilemma
Meg Coffey, Founder, Coffey and Tea
In a world where the crazy outweighs the calm, we do not need more content. Cut through the shouting and learn to give your customers what they need, when they need it – rather than shoving it down their throats. Find the balance between your long-term goals and short-term needs and become effective with your messaging. In other words, let’s do more with less.
2024 Conference - Meg Coffey - The Lure of Shiny
Marketing your School in Social, Search and AI Chat
Sue Elson, Consultant
Ensure that your school appears in all three online channels – social media, search engine results pages and generative AI chat results without paying for sponsored content.
2024 Conference - Sue Elson - Marketing in social search and AI chat
The Legal Labrinth: Navigating Legal Issues in Enrolments
David Scanlan, Director of People and Culture, St Hilda’s Anglican School for Girls
This session examined the key legal issues in enrolments and admissions in the Australian context. Covering two main categories: enrolment contracts and the risks when saying no to an enrolment.
2024 Conference - David Scanlan - Navigating the Legal Labyrinth
Engagement with History: Digital spaces, connection and participation
Kellie Hasluck, Director of School Development and Philanthropy, St Hilda's Anglican School for Girls
The St Hilda's award-winning Heritage Centre was a three vision that brought the school's digital catalogue to the community. The Heritage Centre now welcomes hundreds of visitors to the school and is a key aspect of its community and philanthropy building strategy. This session shares the journey of conceptualisation to realisation of this project including aspects such as the preparing the business case, fundraising, curation, project management and launch. It will also provide an overview of the digitisation process and how this is managed at St Hilda's.
2024 Conference - Kellie Hasluck - Heritage Centre
Funnel: User Workshop: Tips, tricks and trends to set you up for admissions success
Hayley Knight, Senior Customer Success Manager, Digistorm
This practical session covered enrolment trends, top-notch customer touch points and best practice solutions for common waitlisting challenges schools face. Covering tips and tricks for Funnel and non-Funnel schools alike; including admissions trends, creating quality customer touchpoints, while saving time and waitlist management.
2024 Conference - Hayley Knight - Funnel
Other presentations
The following sessions did not have associated resources, however the presenters encourage CDN members to reach out to them directly should they have any questions or require additional information.
Building Thriving Alumni Networks: Real Tactics and Metrics for Success
Nathan Wood, CEO, Alumnly & Prashaant Anand, CIO, Alumnly
Three schools with distinct backgrounds and alumni networks shared their journeys using Alumnly. The panel members were:
Barbara Lomas, Communication & Engagement Officer, Catherine McAuley College
Matthew Luczek, Director of College and Community Engagement, Loyola College
Amy Melleuish, Marketing and Communications Officer, Ave Maria College
Enquiry Tracker - User Workshop: Enquiry to Enrolment - An Exemplar Journey
Greg Campitelli, Director, Enquiry Tracker
This highly interactive session included a demonstration of the Enquiry Tracker solution now used by over 500 schools and showcased the 10 Best Practice Reports that Admissions and Marketing Managers can utilise for Principals and Business Managers.
Conference Photos
Check out some of the photos from the 2024 Conference.
